Contact us

We are a culinary development & management company specializing in the creation, execution and operation of Food & Beverage concepts.

The team brings the required set of competences to the capital investor, property owner or restaurant operator that is looking for fresh hospitality solutions.

Our values

Sound fundament

Based on our experience,
we execute projects in a competent
and pragmatical manner.


We are long-term thinkers,
our approach is win-win oriented.

high potential

We love our work, we think
outside-the-box and
develop creative concepts.

Our services

F&B services

  • Concept creation & development
  • Menu creation & development
  • Restaurant & kitchen design

Whether you are a capital investor looking to create a restaurant concept or a restaurant operator looking for a concept change or location handover, we will provide that necessary set of expertise to help you achieve your vision of your business.

feasibility studies

  • Site evaluation
  • Business plan
  • Financial & revenue analysis

Creating a popular restaurant concept is already an art of itself, not to mention that it also needs to be profitable. URBANRICE will revise and analyse your business setup, align your market position and analyse your sales numbers so that you are sure to achieve your expected revenue.

talent management

  • Executive search
  • Talent management
  • Development & training

Skilled and talented employees are difficult to find. Rather than spending money for the traditional HR recruiter or investing an amount of time in sourcing a candidate, URBANRICE is part of a greater whole. The members of our team have access to a professional network at anytime which will bring to your business valuable experience and resources that you can rely on.

contact us

URBANRICE is a forward thinking company that values the close relationships with our clients and within the industry. If you have a question, comment or enquiry for us please feel free to send us your message. We will be happy to get back to you soon.

TOAN V. LY, Inhaber
Alumni Ecole Hôtelière de Lausanne

+41 (0)76 437 8339

Hospitality Management
Frauentalweg 108
8045 Zürich